adb reboot broadcast doesn't work on some app

I've used this question to test reboot broadcast of my own app. i.e.,

C:\Eclipse\sdk\platform-tools>adb shell am broadcast -a android.intent.action.BOOT_COMPLETED -c android.intent.category.HOME -n http://ift.tt/1IvjXXC Broadcasting: Intent { act=android.intent.action.BOOT_COMPLETED cat=[android.intent.category.HOME] cmp=http://ift.tt/1IvjXXC }

Broadcast completed: result=0

but it doesn't work.

The simple command reboots the device:

adb shell am broadcast -a android.intent.action.BOOT_COMPLETED -c android.intent.category.HOME

I know that broadcast receiver BRAutoStart receives the boot_completed , because i've tested it and using it in production code.

I'm using the real device, not an emulator.

How to setup command line to send the broadcast to the device?